COMPLETED

August 2018

Transfer of Files
Acquistion of Passwords
Updated Constant Contact Contacts (Susan's Business Cards Excel)
Loaded/Sent Media Alert for Aug 29 Car Presentation via Constant Contact 
Loaded/Sent Press Release for Aug 29 Car Presentation via Constant Contact
Populated/Sent August 2018 Newsletter via Constant Contact
Tablecloth Quote provided
Hour of Social Media Engagement Completed

September 2018
Social Media Started (FB and Twitter)
Launched the October 4th FB Event
Reviewed Bench project - Found new model image
Nikita created second batch of bench project images, Megan provided third batch of bench project images
Met on 9/5 - discussed events and social media (3+ hours, plus 1 hr travel)
Constant Contact of Halloween Flyer
Constant Contact Black Jack Event Launched
Worked with Web Designer Cory to update website for Black Jack Event tickets (.7 hours)
Constant Contact September Newsletter
Constant Contact Luis de la Torre Memorial
SEV for Luis de la Torre Memorial
15 FB posts 
Constant Contact United Way Media Alert
2 hours of social media engagement
Testing of website for donation $1 plus 10 minutes
Updating Constant Contact emails per Susan's email forwards (.25 hours)
Phone calls  - 9/4,9/12,  9/17, 9/18, 9/24, 9/27
Met on 9/18 with event planner and WOS team (2+ hours, plus 45 min travel)
$25 spent on FB advertising Black jack event
Reviewed Facebook Donation transaction and emailed report and instructions to Susan (.7 hours)

October 2018
Constant Contact Black Jack Last Chance mailing
Met 10/3 (1 hour, plus 45 min travel) (Leslie and Megan)
Recreated Nuts & Bolts flyer into Word doc
Phone calls - 10/2, 
Event Participation at The C House 10/4 (Leslie and Megan)
Post-event video created
Coordinate with Cory to remove Blackjack event from web




EVENT PROMOTION TRACKING

February 2019 Event: R.A.C.E. promoted STD in Aug '18 Newsletter, Sept '18 Newsletter (In Progress)




ASSIGNED

Blackjack Flyer (Nikita/Megan/Aug) (In Progress - Due Aug 30 am) COMPLETED
Bench Art Project (Nikita/Megan/Aug) (In Progress - TBD)  (In review status)
Halloween Flyer (Nikita/Megan/Aug) (In Progress - Due Aug 31) COMPLETED
PROJECTS

September 2018 - 
Bench artwork finalized
Create a "The Wait Is Over" banner for car presentations (possibly in October, budget permitting)
Start Social Media
Labor Day
Start Newspaper Ad Library (budget permitting)
Start Website project
Mid-month e-Blast
Launch Mister Car Wash Sale
September Newsletter
Social Media Notes: Board position open?  Board Member passed away.  Rays Baseball Game/Car Presentation RESCHEDULED).

October 2018 - 
Social Media Plan
Blackjack Event - October 4th at The C House 
Mid-month e-Blast
Start Campaign/Artwork for Nuts & Bolts Club (budget permitting)
Start Campaign/Artwork for "We don't accept cars, but WOS does!" (budget permitting)
Domestic Violence Awareness Month
October Newsletter

November 2018 - 
Social Media Plan
Adopt-a-Site event & Volunteer Thank You (with Supervisor of Elections) (Funds raised to build a car for a veteran)
Mid-month e-Blast 
Start Campaign/Artwork for "Year End Car Donation"
GTE Charity of Choice & Pre-Thanksgiving Car Giveaway (Private event w Gold & Diamond Source, w Hands Across the Bay, 3 cars for Domestic Violence survivors)
Veterans Day- DAV Charitable Services Trust
Thanksgiving week giveaway
November Newsletter

December 2018 - 
Social Media Plan
Mister Car Wash Christmas Coupons 
12 Cars of Christmas
Gold & Diamond Source Event - 3 cars to Domestic Violence Survivors
Build-A-Life Countdown to NYE #NewYearNewLife
December Newsletter

January 2019 - 
Social Media Plan
January Newsletter

February 2019 - 
Social Media Plan
Mister Car Wash Coupon Sale
R.A.C.E. - Road Trip event
Feb 22 - Be More WEDU
February Newsletter
February Video: The Process of Getting a Car Out (In the voice of the car, Segmented)

March 2019 -
Social Media Plan
March Newsletter

April 2019 -
Social Media Plan
April Newsletter

May 2019 - 
Social Media Plan
Mister Car Wash Coupon Sale (Mother's Day/ Father's Day)
May Newsletter

ORGANIZATION NOTES

Susan's Meeting Schedule - Best in the beginning of week, Monday afternoon.  Not on Wednesday (Bookkeeper day).

Say cars are "Presented", not "Given"  - the cars are not free to recipients


Would like area organizations that receive donations but not cars to list Wheels of Success as accepting car donations.  Possible partnership with Metropolitan Ministries to start. 

45-60 cars per year + 2nd program with GTE (12/yr) + ABC cars + repairs (WOS + ABC)
75% Hillsborough, 20% Pinellas, 5% Pasco

Hope to hit 1,000 cars give by R.A.C.E. 2019

Preferences:
Normally with flyers, use the 4 color logo with tag lines
Use "Donate a Car to Keep Someone Working", rather than "in need" (WOS helps employed persons)
Programs to Highlight - Donate a Car, Nuts-and Bolts


Car Presentation Programs (always italicize):
Vehicles for Veterans
Road to Independence (Domestic Violence Survivors)
Wheels to the Future (Aging out of Foster Care)
Cars for Caregivers (Direct Care Workers)
 

Giving Programs to Highlight:
Donate a Car
Nuts and Bolts Club

Mr Car Wash - Selling Coupons (Organization gets 50% of sale)
Can happen for times per year - End of September Drive, X-mas (great stocking stuffer, at R.A.C.E., and Mother's Day/Father's Day

Expanding to Pinellas by 2020, when the garage is established

Diagram of the WOS program

If 50 applications are submitted, and 30 show to attend the Car Care Class and 20 are no-shows, the no-shows are out of the program, and the 30 class attendees are screened for funding/matching. When the screening process is complete and the individual is approved, the attendee is officially "Waiting for Wheels".  Once they have a car presented to them, they are "no longer waiting".  After 12 months, when they get their title, they are officially "Success Stories".

Website Notes
The flyer images are not searchable. Must be corrected.
The Paypal feature needs to be adjusted for each fundraising campaign.


Newsletter Notes

Format: Success Story, Waiting for Wheels Story, Sponsor Highlight, Event News
Newsletter is in Constant Contact
Newsletters have full format
E-blasts are Storytellers and try to separate 10 days apart from newsletters and flyers
Flyer are event notices and sent once per month


Social Media Notes

Set-up Auto replay message for Messenger with links

Does not like social media to be all about them
Likes to promote community partners and sponsors, especially when it falls in line with mission
Show more partnerships
Likes to share one interesting car tip per week (e.g. from Nat'l care Safety Board)
Wants to highlight one event per week (WOS or partners)
Highlight car class attendees (happens once per month)

Hashtags:
#roadtoindependence #vehiclesforvets #carsforcaregivers #roadtothefuture #wheelsofsuccess #successisakey #CaringForCars #DonateACar #RidePride #ToWorkOnTime #NewWheelsNewLife #BuildACar #NutsAndBoltsClub

General Hashtags: 
#BuildACar, #RidePride, #makeadifference #keytosuccess #friendship #donorschoose #sponsorlove #sponsorship #Sponsorships #donor #thankyouforyourservice #supportavet #supportourvets #veteran #fostercare #domesticviolence #studentvets #hireavet