SCHC Marketing Plan with AMM

Tasks Lists, Tips, & Updates

This is a repository for SCHC collateral and project planning.  Here you can find links and the latest information on the collaborative efforts between SCHC and AMM.

Link to:

Dropbox Orlando Folder:

Dropbox Fall 2018 Folder:
https://www.dropbox.com/home/AMM%20Cloud%20Team%20Folder/2018/S/SCHC/Fall%202018%20Folder

Dropbox Banner Folder:


Dropbox Newsletter Documents:

Dropbox Social Media Items:

Dropbox Website Updates:


SCHC Website Updates

Items that are Completed:
Draft of Revamp for Newsletter and Member Highlight menus/pages (Pending satisfactory Constant Contact process)
October 8th sent Road map for October and November
Banners Created - November/December, 
SEO/Titles/Keywords Updated/Ongoing
Board Member Headshots uploaded
#ProudMemberSCHC videos for Carrie, Renee, Josh created


Items to Do:
Facelift to the entire website 
Membership Page (Draft provided, awaiting review/approval)
Add Youtube link to website OR create gallery page for videos
Determine which committee pages to update (1-2 per month)
In Process - Review of  Titles/Keywords

Social Media Plan

Items that are Completed:
May, June, July, August. September, October, November FB page/stories updated
Pages updated for event
Marketed in Newsletter
Youtube Channel created - https://www.youtube.com/channel/UCHttdHGxTyfGG6_Lj3dK7Wg
Change the LinkedIn page to Standard (Open) Group  (Now visible during searches)
Created Linkedin posts in August for Fall Meeting, Distance Learning
Ran test ads in Facebook to determine reach and growth
Video created- "Meet Jennifer Mahoney" to launch with September newsletter, social, and web


Items to Do:
Create social media plan for Outreach Committee for participation/growth
Identify cross-promotion opportunity plan with Outreach Committee
Create a year-end Member Drive on social media (events/videos) (In Progress)
Create a year-end Renewal Drive on social media (events/videos) (In Progress)
Create a "Thank You" for being a member video

SCHC Newsletter

Items that are Completed:
May, June, July, September, October, November newsletters sent
Constant Contact tested for full newsletter (Viewing issues for various committee members/unable to resolve for all browsers)
Constant Contact tested for teaser version (Fewer viewing issues, on-going testing to determine feasibility)

Items to Do:
Create December newsletter

2018 Spring Meeting

Items that are Completed: 
Dinner flyer created
Headshots taken
Videos/Photos taken
Go Live Session before, during, and after Poster Session filmed
Post-event Orlando video completed
Content was recorded for future social, web, and promotional

2018 Fall Meeting

Items that are Completed:
Create Postcard (Mailed)
Gave a facelift to the 2018 Fall Meeting Page
Video for Professional Development Courses
Video for Event Overview
Video for Hotel Overview
Create Social Media Posts
Completed LinkedIn Blast for Event
Completed LinkedIn Blast for PDF
Update Home page with Video
Update Banner with Event image
Create event on FB
Highlight event in newsletter(s)
Delivered Dinner Pamphlet and added to website
Sent Social Media Video and Worksheet to Outreach


Items to Do:
Create post-meeting Event Video (if requested)

2019 Las Vegas Meeting

Items that are Completed:
Create graphics for buttons and event pages
Create graphics for Poster Session Constant Contact
Review/Update Poster Session Constant Contact
Draft for event pages delivered
Hashtags - #SCHCLasVegas, #SCHCmeeting

Items to Do:
Create web pages for Registration, PDC, General Meeting, Hotel, Networking Events, Poster Session, Sponsor Opportunities (In Review)
Update Calendar web page (In review)
Create "SCHC in Vegas 2019" video - 20 second and 30+ second video
Create "PDC in Vegas 2019" video 
Content Needed for Sponsor Page
Content Needed for Networking Flyer
Content Needed for President's Luncheon
Content Needed for Registration Date
Create social media events

2019 Membership Drive

Items Completed:
Draft for Membership campaign with 3 options
Graphics/Videos for #ProudMemberSCHC - Carrie, Renee, Josh
Two Letters from the President - renewal and new members
Letter from the President launched in November newsletter

Hashtag: #ProudMemberSCHC

Items to Do:
Populate Visuals Library (In progress)
Create social media calendar
Update website (draft provided)

Outreach & Miscellaneous Projects

Items Completed:
Delivered a 4 slide template for PDC presenters to use

Items to Do:
Create T-shirt Contest Campaign Flyer
Create T-Shirt Contest Campaign Webpage
Create T-shirt Contest Social Media & Constant Contact
Create T-shirt design (if requested)